{"id":2,"date":"2023-08-11T16:54:40","date_gmt":"2023-08-11T16:54:40","guid":{"rendered":"https:\/\/wademccarthy.com\/wordpress\/?page_id=2"},"modified":"2023-09-17T07:57:45","modified_gmt":"2023-09-17T14:57:45","slug":"resume-page","status":"publish","type":"page","link":"https:\/\/wademccarthy.com\/wordpress\/index.php\/resume-page\/","title":{"rendered":"Wade’s Online Resume"},"content":{"rendered":"

Professional Summary<\/b><\/h2>\n

Focused Marketing Director delivers consistent and professional work for every assignment. Offers 15+ years in the digital advertising industry and top-notch abilities in business development. Trained on multiple ad platforms, with the creativity to present impactful messaging. Experienced creating new sponsorship packages, driving revenue through innovation.<\/p>\n

LinkedIn: https:\/\/www.linkedin.com\/in\/wademccarthy\/<\/a><\/h6>\n

Experience<\/b><\/h2>\n

Director of Growth Marketing and Digital Advertising<\/b><\/h3>\n

National Psoriasis Foundation, Portland, OR<\/em><\/h4>\n
Nov 2017 – Jul 2023<\/h5>\n
    \n
  • Led strategic efforts to boost site traffic to psoriasis.org, achieving consistent YoY growth of over 30%.<\/li>\n
  • Orchestrated revenue accomplishments by securing advertising and corporate partnerships, generating $19M+.<\/li>\n
  • Demonstrated proficiency in legal oversight, managing contracts, documents, and financial agreements totaling $3M annually.<\/li>\n
  • Engineered innovative partnership-based marketing plans, driving new business opportunities.<\/li>\n
  • Cultivated a robust network, nurturing leads and securing new clients from 30+ companies.<\/li>\n
  • Coordinated seamless quote and proposal processes in alignment with Agency standards.<\/li>\n
  • Formulated data-driven recommendations by analyzing historical and present trends to inform future strategies.<\/li>\n<\/ul>\n

    Senior Account Manager<\/b><\/h3>\n

    Yahoo! Inc, Hillsboro, OR<\/em><\/h4>\n
    Jun 2016 – Jul 2017<\/b><\/h5>\n
      \n
    • Successfully promoted 65+ marketing campaigns for Tech\/Telco advertisers on Gemini (Search & Native) and BrightRoll (Display), consistently meeting KPIs.<\/li>\n
    • Elevated engagement levels by adeptly identifying and capitalizing on opportunities to foster enduring client relationships.<\/li>\n
    • Mentored and guided junior team members, imparting customer acquisition, sales closure, and pipeline management strategies.<\/li>\n
    • Surpassed financial targets by leveraging industry expertise, resulting in consistent annual revenue exceeding $1M.<\/li>\n<\/ul>\n

      Private English Teacher<\/b><\/h3>\n

      Self Employed, Kitakyushu, Japan<\/em><\/h4>\n
      Mar 2013 – Mar 2013<\/h5>\n
        \n
      • Nurtured academic growth for 20+ students by providing tailored coursework assistance and effective test preparation methodologies.<\/li>\n
      • Employed a variety of instructional approaches, integrating technology to cater to diverse learning needs.<\/li>\n
      • Evaluated student progress through thoughtfully designed quizzes, planned examinations, and standardized tests.<\/li>\n<\/ul>\n

        Account Manager Search Marketing<\/b><\/h3>\n

        Yahoo! Inc, Hillsboro, OR<\/em><\/h4>\n
        Jun 2007 – Jan 2012<\/b><\/h5>\n
          \n
        • Communicated with clients to build strong connections and improve account strategy for over 100 clients.<\/li>\n
        • Defined client needs and business requirements to meet and exceed expectations.<\/li>\n
        • Evaluated data and analytics to identify trends and make keen observations on 1000s of campaigns.<\/li>\n
        • Acted as subject matter authority, educating clients and building trusting rapport.<\/li>\n<\/ul>\n

          Education<\/b><\/h2>\n

          Bachelor of Arts<\/b><\/h3>\n

          International Affairs: Economics, Political Science minor
          \nUniversity of Maine, Orono, ME<\/em><\/p>\n

          Platform Experience<\/b><\/h2>\n

          Google Ads, Microsoft Ads, Google Ad Manager, Yahoo! Gemini, BrightRoll, Google Tag Manager, Google Analytics (GA4), Drupal, WordPress,\u00a0 Prismic, Basecamp, Jive, Jira, Raiser’s Edge, Salesforce, Business Objects, Google Docs, Excel, PowerPoint, Zoom, OpenOffice, MSTeams, etc.<\/p>\n

          Certifications Attained<\/b><\/h2>\n

          Google Analytics (GA4), Google Ads, Google Tag Manager, AdWords, Marin, iab DMSC, BrightRoll, Kenshoo, and Gemini<\/p>\n

          Skills<\/h2>\n
            \n
          • Digital Marketing Strategy<\/li>\n
          • Search Engine Marketing<\/li>\n
          • SEO<\/li>\n
          • GA4<\/li>\n
          • ChatGPT<\/li>\n
          • Data-Driven Decision-Making<\/li>\n
          • KPI Management<\/li>\n
          • Innovative Campaign Development<\/li>\n
          • Market Insights and Forecasting<\/li>\n
          • Effective Budget Oversight<\/li>\n
          • Consumer-Centric Approach<\/li>\n
          • Leadership and Team Development<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

            Professional Summary Focused Marketing Director delivers consistent and professional work for every assignment. Offers 15+ years in the digital advertising industry and top-notch abilities in business development. Trained on multiple ad platforms, with the creativity to present impactful messaging. Experienced creating new sponsorship packages, driving revenue through innovation. LinkedIn: https:\/\/www.linkedin.com\/in\/wademccarthy\/ Experience Director of Growth Marketing…<\/p>\n","protected":false},"author":1,"featured_media":37,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"default","_kad_post_title":"default","_kad_post_layout":"default","_kad_post_sidebar_id":"","_kad_post_content_style":"default","_kad_post_vertical_padding":"default","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"class_list":["post-2","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nWade's Online Resume - Wade McCarthy.Com<\/title>\n<meta name=\"description\" content=\"Wade McCarthy's resume as of Aug 2023. 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